Hey, I’m Kiyo. You might know me from my content on social media or Twitch (@Kiyosaga).

BadxLad isn’t some big fashion label. It’s something real, a small project built from my own hands. 

Every design here is made by me using my own graphic design work and digital art. I create pieces I’d actually wear myself, and I share them with my community through this store.

To me, BadxLad represents the grit and drive it takes to chase your ambitions. You have to be a bad lad to dare pursue your dreams. Whether it’s saying hi to your crush, fighting for that promotion, or finally starting your own thing. It’s about walking past the doubters and the ones who called us failures.

A bad lad is anyone with a fire inside, chasing a higher purpose.

This is more than merch.
It’s my art, but your story worn for the world to see.
And it’s my way of supporting my family, one design at a time.

If that hits home, welcome to BadxLad.